It is an extremely cheesy title of course, but Oprah is a fantastic brand we can all learn a lot from. The tips are not very different from the tips we would give to companies for a better business strategy. From diving into different verticals to transparent communication and caring about your customers (fans).
After 25 years her last show aired with 18 million viewers. A long line of celebrities came to say goodbye in her last episodes. Few other personalities have ever received such fanfare for an exit, which got Inc. thinking: how do you build a brand like Oprah?
- Give back to your fans.
Like any great brand, Oprah has made her fans feel valued. In her “Oprah’s Favorite Things” segment, Winfrey has given away everything from camcorders, to croissants, to cars. A good lesson to businesses that an unexpected surprise for your customers can go a long way to gaining loyalty.
- Take risks and get attention.
- Explore new verticals.
- Reveal your personal story.
Some companies put up a shield to hide the entrepreneur from the brand: not Oprah. The talk show host has made a number of very personal revelations, most notably that she was sexually assaulted when she was nine. Though not every entrepreneur needs to share their entire life story, the message is clear: transparency between you and your business offers a sense of trust to your customers.
- Get celebrities on your side.
- Become an influencer.
- Know when to quit.
After 25 years, Oprah finally decided it was time to call it quits to focus on her television network, OWN. The message is clear enough for entrepreneurs: don’t be afraid to end on a high note.
See all 7 Tips Your Business Can Learn From Oprah with their full description on Inc.